The term disruption has begun to permeate everyday language as have the service changes. Bridj is another service that seeks to change the shuttle industry. Bridj also lays claim to being a mass transit solution. Bridj is, in many ways what paratransit services might wish to emulate, it’s not as far removed from the traditional paratransit model like Lyft and Uber.
Bridj projects costs to greater than traditional public transport but less than taxis or by driving oneself. Bridj basically sets routes based upon demand, where they are and where they need to be by time. Its still quasi-fixed route as it is still in beta.
The particular market Bridj is seeking to capture is composed of complex journeys, ones that involve transfers, thereby shortening commute times. Smartphone technology once more serves as the data source cornerstone and avoidance of traditional “booking” approaches such as call centers or even booking web sites.
It’s the technology that’s interesting. How it can be adapted to shuttle paratransit users would need to be explored, and the app would need to be fully accesible.